Is appealing to emotions in argumentation ever legitimate and, if so, what is the best way to analyze and evaluate such appeals? After overviewing a normative pragmatic perspective on appealing to emotions in argumentation, I present answers to these questions from pragma-dialectical, informal logical, and rhetorical perspectives, and note positions shared and supplemented by a normative pragmatic perspective. A normative pragmatic perspective holds that appealing to emotions in argumentation may be relevant and non-manipulative; and that emotional appeals may be analyzed (...) as strategies that create pragmatic reasons and assessed by the standard of formal propriety or reasonability under the circumstances. I illustrate the explanatory power of the perspective by analyzing and evaluating some argumentation from Frederick Douglass’s “What to the Slave is the Fourth of July.” I conclude that a normative pragmatic perspective offers a more complete account of appealing to emotions in argumentation than a pragma-dialectial, informal logical, or rhetorical perspective alone, identifies a range of norms available to arguers, and explains why appealing to emotions may be legitimate in particular cases of argumentation. (shrink)

Given the persistent conception of rhetoric as effective persuasion by any means for individual success, it is desirable to describe an alternative standard for evaluating argumentation from a rhetorical perspective. I submit formal propriety as a key norm. Conceiving of form as a process of expectation and fulfillment offers a method of reconstructing argumentation that is both descriptive and normative. I illustrate the method by critiquing a sample of argumentation, and conclude by addressing the strengths and limitations of this analytical (...) approach. (shrink)

Shame appeals may be both relevant to and make possible argumentation with reluctant addressees. I propose a normative pragmatic model of practical reasoning involved in shame appeals and show that its explanatory power exceeds that of a more traditional account of an underlying practical inference structure. I also illustrate that analyzing the formal propriety of shame appeals offers a more complete explanation of their normative pragmatic force than an application of rules for dialogue types.